This paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand … marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry … contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing …

attitude towards luxury products. The research finds great growth potential for marketers to customize their products, and …The paper investigates the key factors motivating intention to buy luxury fashion products among Indian youth in the … context of perception value and social value. High-end watches were used as a proxy to represent luxury fashion products. The …

consumption of luxury brands. Indeed, the authors detected a positive relationship between attitude and personal orientation … toward luxury brands and the level of religiosity. The effect of religiosity on attitude and personal orientation is stronger …Purpose The purpose of this paper is to describe the effects of religiosity on attitude and personal orientation toward …