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The link between NPD activities and market volatility : an empirical study

Hyland, Paul W.; Soosay, Claudine A.; Sloan, Terrence R.; … - University of Queensland; University of South Australia; … - 2008

New products are unquestionably imperative for business sustainability and success. Firms need to maintain their competitive advantage, and a major determinant of sustaining competitive advantage is the ability of the firm to develop and launch successful new products. There are highly volatile...

Persistent link: https://www.econbiz.de/10009482114

How Students as Consumers Learn Information about New Products

Šišara, Jelena; Goleš, Divna - 2017

other determinants of consumer behaviour were also considered. It concludes with some important marketing implications. …

Persistent link: https://www.econbiz.de/10011920390

Marketing Strategy Formulation in the Commercialization of New Technologies

Vincent, Leslie Harris - 2005

marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general … absorptive capacity) on marketing strategy formulation effectiveness is explored. Utilizing a unique sample of university pre … examination of the role of dynamic capabilities in the effective formulation of marketing strategies. There has been very little …

Persistent link: https://www.econbiz.de/10009475745

Using Online Search Data to Forecast New Product Sales

Kulkarni, Gauri M. - 2010

This dissertation focuses on online search as a measure of consumer interest. Internet use is at an all-time high in the United States, and according to the Pew Internet & American Life Project, 91% of Internet users use search engines to find information. Consumers' choices of search terms are...

Persistent link: https://www.econbiz.de/10009450949

Advancing hermeneutic research for interpreting interfirm new product development

Woodside, Arch G.; Pattinson, Hugh M.; Miller, Kenneth E. - 2005

Purpose ? The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why it happened ?including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher) sense-making....

Persistent link: https://www.econbiz.de/10009482086