On the basis of six cases of social marketing that did not fully succeed in Guinea-Bissau, exhaustive dissections of the causes of malfunctioning have been brought to light. Refinements and fine-tuning of existing social marketing tools have been analysed. As a result of this analysis, some...

Over the last 20 years, non-profit organizations (NPOs) have become important providers of social services in many countries. They make up a significant proportion of organizational activities in many countries and tend to manage a sizeable proportion of human, financial, and other resource of...

The social enterprise knows a dynamic of organization and functioning, under different legal forms, starting from NGO to enterprise, covering the domain of public services, functioning independently or in public sector - private sector partnership. It plays a dominant role in the economic...

The concepts and approaches of public marketing are moreover used and quantified in the national and European public systems. Adapted, with behaviours specific to the public system, the fundamental concepts of marketing represent a component of "the new culture of public service". The paper aims...

Corporate Social Responsibility is no longer an object of novelty in literature or the business sector. The practices in this matter have became a new area of activity expansion and a new way that companies use to strengthen their image, consumer appreciation and even employees motivation. The...

This paper presents a case study of a social marketing intervention, developed as an action research project, which applied marketing principles and practices to the public policy challenge of reducing the incidence of deliberate countryside fire-setting in certain communities. This represented...

A quasi-experimental design (N=517) was used to investigate the effect of corporate support of a charity in an ad on audience response to the supported charity. The results indicate that corporate support of a charity appears not to influence audience attitudes and donation intentions for the...

This research work sets out the objective of developing and estimating the young alcohol adoption model. This model points out the importance of values, moreover it meassures how influence values over attitudes, beliefs and emotions. The obtained results point out not only the antecedent role...

The structure of higher education is constantly changing world-wide - including Hungary. The traditional view of Higher Education as a ‘public good' financed by the state, is weakening since it is becoming increasingly obvious that governments cannot afford to finance the growing demand for...

This paper shows the growing interest that corporate volunteering is offering in our country. Once the notion and the basics of corporate volunteering are presented, we make a special emphasis on its ability to bind the company with its agents of interest, mainly in its strategic capacity. The...