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How cutting-edge research on advertising and branding builds customer engagement : editor's desk

Ford, John B. - In: Journal of advertising research 61 (2021) 2, pp. 127-128

Persistent link: https://www.econbiz.de/10012642978

Broadened JAR focus to support advertising practitioners and scholars : a reflection of evolving marketing and research directions

Ford, John B. - In: Journal of advertising research 61 (2021) 4, pp. 363-364

Persistent link: https://www.econbiz.de/10012813772

A serious address to men in business, concerning the right ordering their affairs : with advice in the case of those who have unhappily mismanaged

Ford, John - 1733

Persistent link: https://www.econbiz.de/10012381541

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

Ford, John B. - 2015

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial...