Strategic marketing : creating competitive advantage
Douglas West, John Ford, and Essam Ibrahim
| Year of publication: |
2010 ; 2. ed.
|
|---|---|
| Authors: | West, Douglas ; Ford, John ; Ibrahim, Essam |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Marketing | Strategisches Management | Wettbewerbsvorteil | Unternehmen |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 585 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-955660-1 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004953528