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The Financial Rewards of New P...
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ECONIS (ZBW)
104
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44
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28
Other ZBW resources
3
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71
RESEARCH NOTES AND COMMUNICATIONS - The Value Relevance of Brand Attitude in High-Technology Markets
Aaker, David A.
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
38
(
2001
)
4
,
pp. 485-493
Persistent link: https://www.econbiz.de/10006656373
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72
The Financial Information Content of Perceived Quality
Aaker, David A.
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
31
(
1994
)
2
,
pp. 191-201
Persistent link: https://www.econbiz.de/10006687057
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73
Composite Dependent Variables and the Market Share Effect
Jacobson, Robert
;
Aaker, David A.
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
2
,
pp. 209
Persistent link: https://www.econbiz.de/10006949304
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74
Commentaries and Rejoinder to "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions"
Kimbrough, Michael D.
;
Mcalister, Leigh
;
Mizik, Natalie
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 313-329
Persistent link: https://www.econbiz.de/10008254310
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75
Myopic marketing management: Evidence of the phenomenon and its long-term performance consequences in the SEO context Cz:110
Mizik, Natalie
;
Jacobson, Robert
- In:
Operations research, Management science : OR MS ; the …
48
(
2008
)
6
,
pp. 575-576
Persistent link: https://www.econbiz.de/10008254443
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76
Rejoinder-Customer Satisfaction-Based Mispricing: Issues and Misconceptions
Jacobson, Robert
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 836-845
Persistent link: https://www.econbiz.de/10008318782
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77
The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction
Jacobson, Robert
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 810-819
Persistent link: https://www.econbiz.de/10008318785
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78
Valuing Branded Businesses
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 137-153
Persistent link: https://www.econbiz.de/10008328594
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79
Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context
Mizik, Natalie
;
Jacobson, Robert
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
3
,
pp. 361-379
Persistent link: https://www.econbiz.de/10007747537
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80
The Financial Value Impact of Perceptual Brand Attributes
Mizik, Natalie
;
Jacobson, Robert
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10007894084
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