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From lab to market : learning entrepreneurial marketing through multi-semester, stage-gate, capstone project in STEM MBA

Marin, Alejandra; Parvatiyar, Atul; Mitchell, Ronald K.; … - In: Journal of marketing education : JME 45 (2023) 3, pp. 226-246

Persistent link: https://www.econbiz.de/10014580249

Exploring students' motivation to participate in entrepreneurial marketing education

McCartan, Aodheen; Cummins, Darryl; Morgan, Margaret; … - In: Journal of marketing education : JME 45 (2023) 3, pp. 278-295

Persistent link: https://www.econbiz.de/10014580257

Heuristics and the choice of method in entrepreneurial marketing education

Larios Hernández, Guillermo Jesús; Borbolla-Albores, … - In: Journal of marketing education : JME 45 (2023) 3, pp. 296-308

Persistent link: https://www.econbiz.de/10014580262

Marketing analytics curriculum integration : an exploration of resource availability for faculty

Keiper, Margaret C.; Nachtigal, Jon; Lupinek, Joshua M.; … - In: Journal of marketing education : JME 46 (2024) 1, pp. 18-31

Persistent link: https://www.econbiz.de/10014580273

Digital marketing and analytics education : a systematic review

Ye, Christine; Kim, Yuna; Cho, Yoon-Na - In: Journal of marketing education : JME 46 (2024) 1, pp. 32-44

Persistent link: https://www.econbiz.de/10014580275

Understanding the role of brand attachment in the automotive luxury brand segment

Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27

loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …

Persistent link: https://www.econbiz.de/10014580796

Erfolgsfaktoren strategischer Gruppen : dargestellt am Beispiel des Bucheinzelhandels

Effen, Ingrid - 1995

Persistent link: https://www.econbiz.de/10000963978

An agile approach to service innovation : creating valuable service innovation with agile resource integration

Findsrud, Rolf - In: Journal of creating value 6 (2020) 2, pp. 190-207

Persistent link: https://www.econbiz.de/10014580827