The aim of this research is to explore the variables that are influenced by the Internet on international market growth of SME’s in Australia. Subsequently, the research question, “How has the Internet influenced international market growth for Australian SME’s?‿ has been developed. To...

This paper outlines the results of an exploratory survey on the business use of the Internet in China in four areas, including; strategic goals, marketing communications, marketing logistics, and relationship management. The results of this study are then compared to a similar study conducted by...

[Abstract]: The research reported in this study investigates the initial development of a framework of supplier selection in the context of Taiwanese agribusiness. The importance of this research lies in the fact that although supplier selection has been researched across a range of industries,...

Special event entertainment (SEE) is a category of shopping centre entertainment that is seasonal, temporary and discrete in nature and it can involve school holiday entertainment, fashion shows and market days (Sit, Merrilees and Birch, 2003). Using SEE, shopping centre managers seek to entice...

This paper explores the concept of sponsorship endorsed packaging in a fast moving consumer goods context, specifically addressing the effects of on-pack promotion of a sponsorship relationship on consumer attitudes. Although an abundance of literature exists in the sponsorship field and...

In many traditionally commoditised industries, organisations are recognising that their product offering alone does not cultivate a competitive advantage. As commoditised products face greater price competition, many are looking for a more sustainable form of differentiation. Within the fresh...

Customer power is ever increasing and this means that organisational crises are more closely scrutinised by the media and the public, with often catastrophic consequences on customer confidence, sales, and share prices. An important but overlooked area of research is the processes which shape...