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Resource-advantage theory : a foundation for new insights into global advertising research
Griffith, David A.; Yalcinkaya, Goksel - In: International journal of advertising : the quarterly … 29 (2010) 1, pp. 15-36
Persistent link: https://www.econbiz.de/10003944649
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Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Griffith, David A.; Yalcinkaya, Goksel; Calantone, Roger J. - In: Journal of world business : JWB 45 (2010) 3, pp. 217-227
Persistent link: https://www.econbiz.de/10003985458
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Synergistic effects of operant knowledge resources
Melancon, Joanna Phillips; Griffith, David A.; Noble, … - In: The journal of services marketing 24 (2010) 5, pp. 400-411
Persistent link: https://www.econbiz.de/10008653365
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When do relationships pay off for small retailers? : exploring targets and contexts to understand the value of relationship marketing
Adjei, Mavis T.; Griffith, David A.; Noble, Stephanie M. - In: Journal of retailing 85 (2009) 4, pp. 493-501
Persistent link: https://www.econbiz.de/10003930108
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Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management
Griffith, David A.; Kiessling, Timothy; Dabić, Marina - In: International marketing review 29 (2012) 4, pp. 379-402
Persistent link: https://www.econbiz.de/10009661277
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Release the constraints : solving the problems of export financing in troublesome times
Griffith, David A.; Czinkota, Michael R. - In: Business horizons 55 (2012) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10009548143
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Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.; Griffith, David A. - In: Interdisciplinary approaches to product design, …, (pp. 39-65). 2012
Persistent link: https://www.econbiz.de/10009626900
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Strategic change and termination of interfirm partnerships
Cui, Anna Shaojie; Calantone, Roger J.; Griffith, David A. - In: Strategic management journal 32 (2011) 4, pp. 402-423
Persistent link: https://www.econbiz.de/10008934689
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Understanding governance decisions in a partially integrated channel : a contingent alignment framework
Kim, Stephen K.; McFarland, Richard G.; Kwon, Soongi; … - In: Journal of marketing research : JMR 48 (2011) 3, pp. 603-616
Persistent link: https://www.econbiz.de/10009161338
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Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.; Yeo, ChangSeob - In: Handbook of research in international marketing, (pp. 158-178). 2011
Persistent link: https://www.econbiz.de/10009385444