In this paper the authors show how organic food is perceived by Polish young consumers as well as the frequency with which it is purchased by them. The article also identifies the major reasons why young Polish consumers decide to buy organic food and the factors that limit them in purchasing...

Despite the different levels of maturity of organic markets among the member states of the European Union (EU), the European organic food market is continuously growing. In the EU this production method is regulated according to the Council Regulation (EC) 834/2007 (EC 834/07). All products...

This article investigates the predictors of purchase behavior of the generation Z (Gen Z) in the Vietnamese organic food sector. We proposed a research model by extending the theory of planned behavior (TPB) with the motivation-opportunity-ability (MOA) framework to address the gap between...

As an integral part of the United Nation’s 2030 Agenda, implementing the European Green Deal is vital to ensure food security and transform food chains into a sustainable model. On the one hand, it enables the gradual abandonment of intensive agriculture and, on the other hand, it supports the...

The behavior of organic products consumer's is strongly influenced by the direct or indirect action of several objectives (price, quality, income, evolution of quantitative or value sales, buying power), but especially subjective factors (social class, prescriptions, education and particularly...

Food consumption patterns are rapidly changing nowadays as a result of environmental issues, concern about the nutritional value of food and health issues. Issues such as quality and safety in food attract consumer interest in organic food that is free from pesticides and chemical residues...

This preliminary study tries to evaluate the effect of COVID-19 on the opinions and behaviour of people towards organic food. For this purpose, a quantitative study was conducted to examine the constructs of the theory of planned behaviour (TPB; Ajzen, 1991) on the consumption intention of...

This research paper aims to explore the important factors affecting the purchase intention of organic food in the cosmopolitan cities of India, with special reference to Delhi and Bangalore. The survey instrument questionnaire was created based on proven measures. Data were collected by using...

The global demand for organic foods has inspired the academicians and practicing professionals to explore consumer purchase behavior in this sector. The multiple promises that organic foods hold for the future - like sustainable food production, food safety, food security, nutrition and...

Although the organic food sector has been the subject of research for around 20 years, little is known about consumer behaviour when comparing developed and emerging organic food markets using causal research models. Thus, by developing a behavioural model based on the Theory of Planned...