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Anthropomorphised or not? : natural-organic logo's impact on product value perceptions and consumers' willingness to pay
Ho, Kenneth Fu Xian; Tarabashkina, Liudmila; Liu, Fang - In: Journal of consumer marketing 41 (2024) 4, pp. 424-438
Persistent link: https://www.econbiz.de/10015078711
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Inaction inertia in online shopping : impact of promotional formats and sequence
Kuo, Ying-Feng; Liu, Hsin-Hsien; Shen, Tso-Hao - In: Journal of consumer marketing 41 (2024) 4, pp. 439-458
Persistent link: https://www.econbiz.de/10015078713
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A meta-analysis of antecedents and consequences of green trust
Chauhan, Sumedha; Goyal, Sandeep - In: Journal of consumer marketing 41 (2024) 4, pp. 459-473
Persistent link: https://www.econbiz.de/10015078714
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Centrality of sensory attributes in brand extension evaluations
Sekar, Samuel Babu; Varki, Sajeev; Elsantil, Yasmeen - In: Journal of consumer marketing 41 (2024) 5, pp. 477-490
Persistent link: https://www.econbiz.de/10015078719
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Social media sharing disposition (SMSD) as a driver of consumer information-sharing behavior
Bailey, Ainsworth Anthony; Mimoun, Mohamed Slim Ben - In: Journal of consumer marketing 41 (2024) 5, pp. 491-509
Persistent link: https://www.econbiz.de/10015078723
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Analyzing the differential effects of COVID-19 on export flows : a focus on customs procedures
Derindag, Omer Faruk; Yasar, Zaim Reha; Aslan, Caglayan; … - In: Empirica : journal of european economics 51 (2024) 4, pp. 977-1000
Persistent link: https://www.econbiz.de/10015078726
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How to mitigate the negative effect of PDB on DIY preference
Li, Yuan; Ruefenacht, Matthias; Maas, Peter - In: Journal of consumer marketing 41 (2024) 5, pp. 510-523
Persistent link: https://www.econbiz.de/10015078731
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Cashbacks "In the nick of time" : consumers' sensitivity to promotion delays and impact on promotion judgments
Kumari, Rashmi; Tatavarthy, Aruna Divya; Sahay, Arvind - In: Journal of consumer marketing 41 (2024) 5, pp. 524-539
Persistent link: https://www.econbiz.de/10015078755
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Co-creation and brand happiness : insights from a Korean perspective
Nobi, Benjamin - In: Journal of consumer marketing 41 (2024) 5, pp. 540-548
Persistent link: https://www.econbiz.de/10015078756
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Examining process mechanism of celebrity attributes on brand advocacy
Halder, Deepa; Kumar, Ravi Shekhar; Roy, Debashree - In: Journal of consumer marketing 41 (2024) 5, pp. 549-563
Persistent link: https://www.econbiz.de/10015078758