Although <i>product modularity</i> is often advocated as a design strategy in the operations management literature, little is known about how consumers respond to modular products. In this research we undertake several experiments to explore consumer response to modularly upgradeable products in...

Coordination within organizations has been recognized as an issue of central importance in the organizational economics literature, where the degree of interdependence between individuals’ actions is taken as given. In reality, however, the degree of interdependence is affected by the choice...

Product modularity is a concept that can contribute to the improvement of product quality and production efficiency in house-building. However, there is a lack of consensus in the literature on the concepts that define product modularity. Furthermore, little attention has been given to the...

Facing constantly increasing product variety and changing customer demands, many companies have adopted a product modularisation strategy to increase strategic flexibility. Despite the dominant view that product modularisation directly increases strategic flexibility, it is argued here that the...

Technological advances present firms in many industries with opportunities to substantially improve their product's capabilities in short periods of time. Customers who invest in these products may, however, react adversely to rapid improvements that make their previous versions obsolete by...

With the advent of new technologies, one successful case of technological transition is Fanuc Ltd., a company that successfully introduced Intel MPUs (Microprocessor Units) to NC (Numerical Control) machines in 1975 and has since continued to achieve sustained growth. This adoption of MPU caused...