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Measuring and modeling the (limited) reliability of free choice attitude questions
Rungie, Cam; Laurent, Gilles; Riley, Francesca Dall'Olmo; … - In: International journal of research in marketing : IJRM ; … 22 (2005) 3, pp. 309-318
Persistent link: https://www.econbiz.de/10006160043
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Improving the external validity of marketing models:
Laurent, Gilles - In: International journal of research in marketing : IJRM ; … 17 (2000) 2, pp. 177-182
Persistent link: https://www.econbiz.de/10006184643
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Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Lambert-Pandraud, Raphae͏̈lle; Laurent, Gilles; … - In: Journal of marketing 69 (2005) 2, pp. 97-113
Persistent link: https://www.econbiz.de/10005922640
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A Benefit Congruency Framework of Sales Promotion Effectiveness
Chandon, Pierre; Wansink, Brian; Laurent, Gilles - In: Journal of marketing 64 (2000) 4, pp. 65-81
Persistent link: https://www.econbiz.de/10005954979
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Preface to La Londe 2003 special issue: communications and consumer behavior
Laurent, Gilles; Zaichkowsky, Judy - In: Journal of business research : JBR 58 (2005) 10, pp. 1407-1408
Persistent link: https://www.econbiz.de/10006715247
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The Underlying Structure of Brand Awareness Scores
Laurent, Gilles; Kapferer, Jean-Noe͏̈l; Roussel, … - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G170
Persistent link: https://www.econbiz.de/10006936044
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Why Do Older Consumers Buy Older Brands? The Role of Attachment and Declining Innovativeness
Lambert-Pandraud, Raphaëlle; Laurent, Gilles - In: Journal of marketing 74 (2010) 5, pp. 104-104
Persistent link: https://www.econbiz.de/10008453651
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MANAGEMENT : LES CONSTRUCTEURS: JOHN D.C. LITTLE
Laurent, Gilles - In: Revue française de gestion : hommes et techniques (1997) 113, pp. 51-59
Persistent link: https://www.econbiz.de/10007931672
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A Congruency Framework of Sales Promotion Effectiveness
Chandon, Pierre; Wansink, Brian; Laurent, Gilles - 2014
Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question, this research builds a framework of the multiple consumer benefits of a sales...
Persistent link: https://www.econbiz.de/10014143445
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A Benefit Congruency Framework of Sales Promotion Effectiveness
Chandon, Pierre; Wansink, Brian; Laurent, Gilles - 2014
Are monetary savings the only explanation for consumer response to a sales promotion? If not, how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question, this research builds a framework of the multiple consumer benefits of a sales...
Persistent link: https://www.econbiz.de/10014143455