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An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources
Srinivasan, V.; Park, Chan Su; Chang, Dae Ryun - In: Management science : journal of the Institute for … 51 (2005) 9, pp. 1433
Persistent link: https://www.econbiz.de/10006077133
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Quota-based Compensation Plans for Multiterritory Heterogeneous Salesforces
Raju, Jagmohan S.; Srinivasan, V. - In: Management science : journal of the Institute for … 42 (1996) 10, pp. 1454-1462
Persistent link: https://www.econbiz.de/10006102579
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Compensation Plans for Single- and Multi-product Salesforces: An Application of the Holmstrom-Milgrom Model
Lal, Rajiv; Srinivasan, V. - In: Management science : journal of the Institute for … 39 (1993) 7, pp. 777-793
Persistent link: https://www.econbiz.de/10006106556
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How Much Does the Market Value an Improvement in a Product Attribute? Providing managers a single measure of market value for an attribute change to guide their product improvement...
Ofek, Elie; Srinivasan, V. - In: Marketing science : the marketing journal of the … 21 (2002) 4, pp. 398-411
Persistent link: https://www.econbiz.de/10006891965
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Extending Compromise Effect Models to Complex Buying Situations and Other Context Effects
Kivetz, Ran; Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 41 (2004) 3, pp. 262-268
Persistent link: https://www.econbiz.de/10006645660
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Alternative Models for Capturing the Compromise Effect
Kivetz, Ran; Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 41 (2004) 3, pp. 237-257
Persistent link: https://www.econbiz.de/10006645662
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RESEARCH NOTES AND COMMUNICATIONS - The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects
Sethuraman, Raj; Srinivasan, V. - In: Journal of marketing research : JMR 39 (2002) 3, pp. 379-386
Persistent link: https://www.econbiz.de/10006653467
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A Relationship Between Market Share Elasticities and Brand Switching Probabilities
Bucklin, Randolph E.; Russell, Gary J.; Srinivasan, V. - In: Journal of marketing research : JMR 35 (1998) 1, pp. 99-113
Persistent link: https://www.econbiz.de/10006671484
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Surprising Robustness of the Self-Explicated Approach to Customer Preference Structure Measurement
Srinivasan, V.; Park, Chan Su - In: Journal of marketing research : JMR 34 (1997) 2, pp. 286-293
Persistent link: https://www.econbiz.de/10006674470
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Integrated Product Design for Marketability and Manufacturing
Srinivasan, V.; Lovejoy, William S.; Beach, David - In: Journal of marketing research : JMR 34 (1997) 1, pp. 154-163
Persistent link: https://www.econbiz.de/10006675249