A model of the diffusion process is developed which recognizes (1) the interaction between adopters and non-adopters and (2) the influence of external information sources such as advertising. The model is extended by incorporating the effects of repeat purchasing. The models written by the...

While it provides excellent descriptions of behavior, existing consumer research on information seeking and processing largely fails to explain why consumers engage in various types of activities. This paper presents an economic framework for measuring costs/benefits of search behavior which can...

Through the analysis of CAB market-share data, an attempt is made to estimate the extent to which fears arising from the Chicago DC-10 crash displaced passenger traffic onto other kinds of aircraft. Factors that could distort simple "before-after" comparisons are discussed and a procedure to...

A very parsimonious first-order multibrand model of the individual consumer for frequently purchased consumer goods is developed, generalizing the zero-order multinomial model. The model incorporates the notion of brand choice inertia, which is a form of short-term loyalty. Besides the...

The modeling of preferences for multiattribute alternatives has received an increased attention in marketing (consumer behavior) and management science (decision analysis). The research in the two disciplines is closely related and can be applied to predicting consumer preferences for...

Loyalty in branded consumer goods markets is a subject that has often been discussed in the marketing literature. Virtually no matter what definition of loyalty has been adopted, it has been found to exist. This paper examines loyalty from a different perspective--that of an aggregation of...

The focus of this paper is on determining appropriate combination rules for idiosyncratic ordinal utility functions in conjoint measurement. An axiomatic diagnosis is used which is based on explanatory criteria rather than goodness-of-fit or predictive criteria. Experimental results are...

The commonly used market share models are all based on the implicit assumption of a homogeneous population. However, studies of individual brand choice behavior tend to reject this basic premise. In this paper we attempt to explain why market share models perform well in spite of this underlying...

This paper draws from two separate research traditions in marketing theories of consumer behavior: multiattribute expectancy-value models and stochastic choice models. A behavioral basis for the observed brand-switching phenomenon is found in the multiattributed evaluation of alternatives and...

Observed purchase behavior is the result of the combined effect of preference and availability. A multibrand choice model of a frequently purchased consumer good is developed. The model allows for the heterogeneity of the population with respect to brand preference. It also considers that all...