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A Consumer-Based Methodology f...
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ECONIS (ZBW)
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A consumer-based methodology for the identification of new product ideas
Shocker, Allan D.
;
Srinivasan, V.
- In:
Management science : journal of the Institute for …
20
(
1974
)
6
,
pp. 921-937
Persistent link: https://www.econbiz.de/10002814466
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2
Multiattribute approaches for product concept evaluation and generation : a critical review
Shocker, Allan D.
;
Srinivasan, V.
- In:
New-product forecasting : models and applications
,
(pp. 47-88)
.
1981
Persistent link: https://www.econbiz.de/10002814472
Saved in:
3
Estimating the weights for multiple attributes in a composite criterion using pairwise judgments
Srinivasan, V.
;
Shocker, Allan D.
-
1971
Persistent link: https://www.econbiz.de/10002858637
Saved in:
4
MUMP, Multidimensional Unfolding via Mathematical Programming
Srinivasan, V.
;
Shocker, Allan D.
-
1971
Persistent link: https://www.econbiz.de/10002858671
Saved in:
5
Multi-attribute approaches for product concept evaluation and generation : a crit. review
Shocker, Allan D.
;
Srinivasan, V.
-
1977
Persistent link: https://www.econbiz.de/10004788914
Saved in:
6
Proactive approaches to implementing the marketing concept : a review of multi-attribute applications to product concept generation and evaluation
Shocker, Allan D.
;
Srinivasan, V.
-
1976
Persistent link: https://www.econbiz.de/10004788921
Saved in:
7
Determining the structure of product-markets: practices, issues, and suggestions
Shocker, Allan D.
- In:
Handbook of marketing
,
(pp. 106-125)
.
2006
Persistent link: https://www.econbiz.de/10003335048
Saved in:
8
Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K.
(
ed.
);
Shocker, Allan D.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000023898
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9
Economic impact of marketing alliances on shareholders' wealth
Ho, Foo Nin
;
Shocker, Allan D.
;
Yip, Yewmun
- In:
Managerial finance
36
(
2010
)
6
,
pp. 534-546
Persistent link: https://www.econbiz.de/10003990902
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10
A marketer's view of competition and antitrust law
Shocker, Allan D.
- In:
The antitrust bulletin : the journal of American and …
52
(
2007
)
1
,
pp. 95-135
Persistent link: https://www.econbiz.de/10003503819
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