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The Portfolio of the Scottish...
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By his works ye shall know him (Matthew 7:16)
Crosier, Keith
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10009006859
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2
Promotion
Crosier, Keith
- In:
The marketing book
,
(pp. 419-457)
.
2003
Persistent link: https://www.econbiz.de/10001725188
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3
How effective is the contribution of market research to social marketing?
Crosier, Keith
- In:
Journal of the Market Research Society : JMRS
21
(
1979
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10002041188
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4
Costs and effects of advertising
Bowey, Angela M.
(
contributor
);
Crosier, Keith
(
contributor
)
- In:
Management decision : MD
17
(
1979
)
5
,
pp. 351-403
Persistent link: https://www.econbiz.de/10003102262
Saved in:
5
Costs and effects of advertising : Ed. by
Bowey, Angela M.
;
Crosier, Keith
- In:
Management decision : MD
17
(
1979
)
5
,
pp. 351-403
Persistent link: https://www.econbiz.de/10002018176
Saved in:
6
TARGETING - How to avoid audience activists - Want to shock but not offend? Study the geo-demography of ad complainers.
Crosier, Keith
;
Erdogan, B.Zafer
- In:
ADMAP : for decisionmakers in advertising, marketing, …
35
(
2000
)
9
,
pp. 12-14
Persistent link: https://www.econbiz.de/10006777904
Saved in:
7
By his works ye shall know him (Matthew 7:16)
Crosier, Keith
- In:
Marketing intelligence & planning
29
(
2011
)
1
,
pp. 22-30
Persistent link: https://www.econbiz.de/10008813328
Saved in:
8
How effectively do marketing journals transfer useful learning from scholars to practitioners?
Crosier, Keith
- In:
Marketing intelligence & planning
22
(
2004
)
5
,
pp. 540-556
Persistent link: https://www.econbiz.de/10006962430
Saved in:
9
Account planning: whose role is it anyway?
Grant, Ian
;
Gilmore, Charlotte
;
Crosier, Keith
- In:
Marketing intelligence & planning
21
(
2003
)
7
,
pp. 462-472
Persistent link: https://www.econbiz.de/10006966327
Saved in:
10
Marketing intelligence and account planning: insights from the experts
Crosier, Keith
;
Pickton, David
- In:
Marketing intelligence & planning
21
(
2003
)
7
,
pp. 410-415
Persistent link: https://www.econbiz.de/10006966334
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