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Determinants of participation and outcomes in a cause marketing event : a laddering approach
Yeoh, Poh-lin - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 439-467
Persistent link: https://www.econbiz.de/10014444825
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Impact of cluster networks on exporting scope : importance of cognitive proximity and strategic fit with firm's upgrading innovation strategies and organisational capabilities
Yeoh, Poh-lin - In: International journal of export marketing : IJExportM 6 (2024) 2, pp. 206-232
Persistent link: https://www.econbiz.de/10015064433
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A world-class academic career : S. Tamar Cavusgil as a scholar, teacher, and mentor in the international business and marketing disciplines
Yaprak, Attila - In: Michigan State University contributions to …, (pp. 229-235). 2009
Persistent link: https://www.econbiz.de/10003850091
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Dynamic learning and strategic alliances : a commentary essay
Yaprak, Attila - In: Journal of business research : JBR 64 (2011) 10, pp. 1128-1130
Persistent link: https://www.econbiz.de/10009270569
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Market entry barriers in China : a commentary essay
Yaprak, Attila - In: Journal of business research : JBR 65 (2012) 8, pp. 1216-1218
Persistent link: https://www.econbiz.de/10009562046
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Formulating a multinational marketing strategy : a deductive, cross-national consumer behavior model
Yaprak, Attila - 1978
Persistent link: https://www.econbiz.de/10003034022
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Measurement problems in cross-national consumer research: the state-of-the-art and future research directions
Yaprak, Attila - In: Handbook of research in international marketing, (pp. 175-189). 2003
Persistent link: https://www.econbiz.de/10001803852
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Internationalization and performance outcomes of entrepreneurial family SMEs : the role of outside CEOs, technology sourcing, and innovation
Yeoh, Poh-lin - In: Thunderbird international business review 56 (2014) 1, pp. 77-96
Persistent link: https://www.econbiz.de/10010248869
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Contingency relationships between entrepreneurship, export channel structure and environment: A proposed conceptual model of export performance
Yeoh, Poh-Lin; Jeong, Insik - In: European journal of marketing : EJM 29 (1995) 8, pp. 95-115
Persistent link: https://www.econbiz.de/10006102811
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Speed to Global Markets: An Empirical Prediction of New Product Success in the Ethical Pharmaceutical Industry
Yeoh, Poh-Lin - In: European journal of marketing : EJM 28 (1994) 11, pp. 29-49
Persistent link: https://www.econbiz.de/10006104711