Scarcity of expert knowledge and complexity of decisions make decision making particularly difficult in international marketing. Hence, international marketing offers an appropriate domain for development of useful expert system application. Evaluation and selection of partners for international...

In addition to proposing an integrated conceptualization of mail survey response behavior, this article presents an empirical study which examines the potential of source and appeal variations on response rate, response speed, and response completeness. The findings of this empirical study are...

States that it is critical that incumbent firms understand the processes that enhance or inhibit entry of new firms into their industry. A new entrant into an industry may create additional demand by legitimizing the technology/products, and/or may share the existing market by drawing buyers...

Examines the extent to which MNCs in Turkey standardise their marketing activities. The findings suggest that, in general, MNCs pursue higher levels of standardisation when market conditions are similar among host and parent countries. The findings also suggest product category and industry,...

Reports on a study based on research using a micro‐level or company‐based approach to exporting, this involved a standardized, pre‐tested questionnaire used for collecting data, along with a personal interview sample. Identifies factors associated with export success and classifies them...

Contrasts a group of exporters based on their choice of traditional versus newer export markets. Uses a sample of 88 Turkish exporters, contrasting the two groups (traditional and export) with respect to: organizational and resource characteristics; information use behaviour; criteria used in...

Discusses the various stages in the launch of a new weaning food in Morocco. Highlights inherent problems in marketing a product in Morocco, including government inefficiencies and weaknesses in the retailing infrastructure. Examines the need for a new weaning food in the country due to high...

The usefulness of factor congruency analysis in bank marketing research is demonstrated by a study of the financial services market in a large Midwestern American city, utilising data obtained from consumers by mail survey methodology (eliciting a 34 per cent response rate from a sample of 2,000...

Introduction International marketing activities of firms continue to assume increasing importance in the world economy. Firms of all sizes and backgrounds, especially in the industrialised countries, exhibit a greater degree of willingness to respond to attractive opportunities in international...