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Optimal advertising for a generalized Vidale-Wolfe response model
Yang, Yanwu; Feng, Baozhu; Salminen, Joni; Jansen, … - In: Electronic commerce research 22 (2022) 4, pp. 1275-1305
Persistent link: https://www.econbiz.de/10013447603
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On the optimal control of interbank contagion in the euro area banking system
Fukker, Gábor; Kok Sørensen, Christoffer - 2021
financial system to minimize potential contagion losses. Building on ideas from combinatorial optimization tailored to … controlling contagion in case of complete information about an interbank network, we augment the model with three plausible types … contagion losses and the policy authority's ability to control them depend on the assumed fire sale mechanism and the fiscal …
Persistent link: https://www.econbiz.de/10012605250
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On the optimal control of interbank contagion in the euro area banking system
Fukker, Gábor; Kok Sørensen, Christoffer - 2021
financial system to minimize potential contagion losses. Building on ideas from combinatorial optimization tailored to … controlling contagion in case of complete information about an interbank network, we augment the model with three plausible types … contagion losses and the policy authority's ability to control them depend on the assumed fire sale mechanism and the fiscal …
Persistent link: https://www.econbiz.de/10012519357
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On the optimal control of interbank contagion in the euro area banking system
Fukker, Gábor; Kok Sørensen, Christoffer - In: Journal of financial stability 71 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014533538
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An investigation into the sales-advertising relationship : the state lottery case
Cunningham, Isabella C. M. (contributor) - 2009
The present investigation aims at modeling the sales response to advertising and, in the process, sheds some light on the sales-advertising relationship subject, which has been at the center of a decades-long controversy due to its inherent complexities. We studied three Colorado Lottery games,...
Persistent link: https://www.econbiz.de/10009429412
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Factors affecting judgments of prevalence and representation : implications for public policy and marketing
Briley, Donnel A.; Shrum, L. J.; Wyer, Robert S. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 112-118
Persistent link: https://www.econbiz.de/10009774925
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The imaginary intrasexual competition : advertisements featuring provocative female models trigger women to engage in indirect aggression
Borau, Sylvie; Bonnefon, Jean-François - In: Journal of business ethics : JOBE 157 (2019) 1, pp. 45-63
Persistent link: https://www.econbiz.de/10012030611
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On pure-strategy nash equilibria in a duopolistic market share model
Binner, Jane M.; Ciardiello, F.; Fletcher, L. R.; … - In: International game theory review 21 (2019) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10012138697
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Wearout or weariness? : measuring potential negative consequences of online ad volume and placement on website visits
Chae, Inyoung; Bruno, Hernan A.; Feinberg, Fred M. - In: Journal of marketing research 56 (2019) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10012170854
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Dynamic Optimal Control Models in Advertising: Recent Developments
Feichtinger, Gustav; Hartl, Richard F.; Sethi, Suresh P. - In: Management Science 40 (1994) 2, pp. 195-226
This paper presents a review of recent developments that have taken place in the area of dynamic optimal control models in advertising subsequent to the comprehensive survey of the literature by Sethi in 1977. The basic problem underlying these models is that of determining optimal advertising...
Persistent link: https://www.econbiz.de/10009197802