Lu, June; Wang, Lu-Zhuang; Yu, Chun-Sheng - In: International Journal of Electronic Finance 1 (2007) 4, pp. 406-419
This study focuses on consumer assessment of online auction in China using Taobao.com as a typical case. With an attempt to provide a theoretical framework for consumer evaluation of online auction business there, a research instrument, E-auction Web Assessment Method (E-auction WAM), was...