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In this paper we offer a formulation for the "Copy Life Cycle" phenomenon. In particular, we introduce simultaneously three decision variables, the optimal advertising expenditures during a given planning horizon, the optimal times for copy replacements and the optimal investments in the new...
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Several versions of a mathematical programming model which determines attribute weights for each consumer are empirically eavluated using data on dry cereals and automobiles. The model is found to be a good predictor of consumer preferences, particularly for dry cereals. Managerial implications...
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In this paper we investigate the output adjustment behavior for a firm subject to abrupt changes in price expectation. We first characterize the adjustment process for the single firm. This leads to the description of output adjustment across firms. In particular, we show that radical expected...
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The model presented in this paper deals with a firm facing a known price which varies over time during some finite period [0, T]. The firm wishes to determine the production rate at each instant of that interval which will maximize profit, when adjustment of output incurs additional cost. In the...
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