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How direct-to-consumer advertising for prescription drugs affects consumers' welfare : a natural experiment tests the impact of FDA legislation
Mukherji, Prokriti; Janakiraman, Ramkumar; Dutta, Shantanu - In: Journal of advertising research 57 (2017) 1, pp. 94-108
Persistent link: https://www.econbiz.de/10011707663
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Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves
Narasimhan, Om; Rajiv, Surendra; Dutta, Shantanu - In: Marketing science : the marketing journal of the … 25 (2006) 5, pp. 510-524
Persistent link: https://www.econbiz.de/10007376823
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence - M...
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 74-96
Persistent link: https://www.econbiz.de/10006895950
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Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through - To pass through or not to pass through -- That's the question!
Kumar, Nanda; Rajiv, Surendra; Jeuland, Abel - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 382-404
Persistent link: https://www.econbiz.de/10006898244
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Special Section - Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through - To pass through or not to pass through -- That's the question!
Kumar, Nanda; Rajiv, Surendra; Jeuland, Abel - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 382-404
Persistent link: https://www.econbiz.de/10006898290
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Conceptualizing and measuring capabilities: methodology and empirical application
Dutta, Shantanu; Narasimhan, Om; Rajiv, Surendra - In: Strategic management journal 26 (2005) 3, pp. 277-286
Persistent link: https://www.econbiz.de/10006809634
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Success in High-Technology Markets: Is Marketing Capability Critical? - This paper develops and tests a conceptual framework, using the resource-based view (RBV) of the firm, to ex...
Dutta, Shantanu; Narasimhan, Om; Rajiv, Surendra - In: Marketing science : the marketing journal of the … 18 (1999) 4, pp. 547-568
Persistent link: https://www.econbiz.de/10006910694
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F: INFORMATION COMMERCE & TECHNOLOGY - Success in high-technology markets: Is marketing capability critical? Fz:140
Dutta, Shantanu; Narasimhan, Om; Rajiv, Surendra - In: Operations research, Management science : OR MS ; the … 40 (2000) 6, pp. 701-702
Persistent link: https://www.econbiz.de/10006514389
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A comment on: "Revisiting dynamic duopoly with consumer switching costs"
Anderson, Eric T.; Kumar, Nanda; Rajiv, Surendra - In: Journal of economic theory 116 (2004) 1, pp. 177-186
Persistent link: https://www.econbiz.de/10007650149
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Customization: Impact on Product and Process Performance
Hegde, Vishwanath G.; Kekre, Sunder; Rajiv, Surendra; … - In: Production and operations management : an international … 14 (2005) 4, pp. 388-399
Persistent link: https://www.econbiz.de/10007146586