The appreciation for aesthetics is a cultural universal (Dutton 2002), and the power of aesthetics and design in marketing is well established. Numerous research articles identify the aesthetic features and design elements of products and servicescapes that create consumer value and enhance...

This article provides a new perspective on collaborative art as a transformational force to strengthen community and enhance well-being. We outline a best practices-based framework to foster community-based, collaborative art such as cocreated community murals. Specifically, we identify a...

The Internet has become a medium used by consumers worldwide to make purchases and to search for information. One of the characteristics of the internet that make it a unique medium is its global reach. Individuals all over the world can access web sites regardless of where they are hosted....