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What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 5, pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
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Reciprocal effects between multichannel retailers' offline and online brand images
Kwon, Wi-suk; Lennon, Sharron J. - In: Journal of retailing 85 (2009) 3, pp. 376-390
Persistent link: https://www.econbiz.de/10003892382
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Online visual merchandising (VMD) of apparel web sites
Ha, Young; Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of fashion marketing and management 11 (2007) 4, pp. 477-493
Persistent link: https://www.econbiz.de/10003736072
Cover Image
What induces online loyalty? Online versus offline brand images
Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 5, pp. 557-564
Persistent link: https://www.econbiz.de/10008232091
Cover Image
Online visual merchandising (VMD) of apparel web sites
Ha, Young; Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of fashion marketing and management 11 (2007) 4, pp. 477-493
Persistent link: https://www.econbiz.de/10009868450
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Assessing college women's associations of American specialty apparel brands
Kwon, Wi-suk; Lennon, Sharron J. - In: Journal of fashion marketing and management 15 (2011) 2, pp. 242-256
Persistent link: https://www.econbiz.de/10009868570
Cover Image
What induces online loyalty? Online versus offline brand images
Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of business research : JBR 62 (2009) 5, pp. 557-565
Persistent link: https://www.econbiz.de/10008891861
Cover Image
Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images
Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of retailing 85 (2009) 3, pp. 376-391
Persistent link: https://www.econbiz.de/10008896505
Cover Image
Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images
Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of retailing 85 (2009) 3, pp. 376-390
Persistent link: https://www.econbiz.de/10008306733
Cover Image
What induces online loyalty? Online versus offline brand images
Kwon, Wi-Suk; Lennon, Sharron J. - In: Journal of Business Research 62 (2009) 5, pp. 557-564
This study investigates the effect of the interplay between a multi-channel retailer's offline and online brand images on consumers' online perceived risk and online loyalty within the framework of a theory of cognitive dissonance. A sample of 671 female college students participated in an...
Persistent link: https://www.econbiz.de/10005465451