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"Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to believe in and adopt a course of action. The emergence and establishment of public relations as an identifiable and discrete occupation in the early 20th...
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Purpose: The aim of this paper is to begin a conversation about historicising the public relations (PR) curriculum in universities. Design/methodology/approach: The paper discusses PR history and historiography to identify the underlying ideological and methodological influences. It considers...
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