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Corporate reputation and social activism : strategic interaction, firm behavior, and social welfare

Abito, Jose Miguel; Besanko, David; Diermeier, Daniel - 2019

"We present a theory of corporate campaigns in which activists use campaigns as a means of harming a firm's reputation in hope of motivating it to increase its private regulation - corporate social responsibility (CSR) activities aimed at reducing negative externalities or other forms of social...

Persistent link: https://www.econbiz.de/10013480434

The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty

Sharifah Faridah Syed Alwi; Ali, Sulaiman Muhammad; … - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 393-422

Persistent link: https://www.econbiz.de/10011735309

Who is the responsible corporation? : a multimodal analysis of power in CSR videos of multinational companies

Shao, Kaiyu; Janssens, Maddy - In: Organization studies : an international … 43 (2022) 8, pp. 1197-1221

Persistent link: https://www.econbiz.de/10013390608

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of … Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … Firms in Ghana: A Per-spective of Attribution Theory -- 8. Using Social Media Communication to Enact Brand Purpose During A …

Persistent link: https://www.econbiz.de/10012814697

Green CSR's role in retail competitive advantage : mediation by marketing and moderation by reputation

Nguyen Xuan-Nhi; Le Ngoc-Tien - In: Journal for global business advancement : JGBA 16 (2023) 2, pp. 285-312

Persistent link: https://www.econbiz.de/10015057739

Entrepreneurs' views on corporate social responsibility communication in SMEs : insights from Germany

Simon, Jelena; Ettl, Kerstin - In: International journal of entrepreneurship and … 23 (2019) 4, pp. 425-445

Persistent link: https://www.econbiz.de/10012104844

Profil durch PR : strategische Unternehmenskommunikation - vom Konzept zur CEO-Positionierung

Immerschitt, Wolfgang - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003744466

Krisen-PR aus Sicht der Stakeholder : der Einfluss von Ursachen- und Verantwortungszuschreibungen auf die Reputation von Organisationen

Schwarz, Andreas - 2010 - 1. Aufl.

Die Erforschung strategischer Krisenkommunikation von Organisationen und ihrer Stakeholder, insbesondere hinsichtlich zentraler Einflussfaktoren auf die Reputation betroffener Organisationen, hat bislang wenig theoriegeleitete Erklärungsansätze hervorgebracht und sich vorwiegend auf empirische...

Persistent link: https://www.econbiz.de/10003939869

Facets of corporate identity, communication, and reputation

Melewar, T. C. (ed.) - 2008

Persistent link: https://www.econbiz.de/10003517706

Reputation management : the key to successful public relations and corporate communication

Doorley, John; Garcia, Helio F. - 2015 - 3. ed.

rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units … including media relations, employee communication, government relations, and investor relations, the book provides a field … come from a wide range of professional corporate communication backgrounds"-- …

Persistent link: https://www.econbiz.de/10010504148