Faldetta, Guglielmo; Paternostro, Sergio - In: Journal of Management Development 30 (2011) 6, pp. 594-604
Purpose – This paper aims to conceptualize business relationships so as to include in these dimensions of both gift and gratuity, to develop the concept of “bonding value”, and to offer some ideas for the use of this within firms. Design/methodology/approach – The paper analyses the...