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Emotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU
Harder, Frauke
;
Hoz-Klemme, Assaf
-
2011
Persistent link: https://www.econbiz.de/10010304775
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2
Emotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU
Harder, Frauke
;
Hoz-Klemme, Assaf
-
Fachbereich Wirtschaft, Hochschule Wismar
-
2011
Persistent link: https://www.econbiz.de/10009149348
Saved in:
3
Emotionale Markenkommunikation im Inversitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU
Harder, Frauke
;
Hoz-Klemme, Assaf
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2011
Persistent link: https://www.econbiz.de/10008968689
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Emotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU
Harder, Frauke
;
Hoz-Klemme, Assaf
-
2011
Persistent link: https://www.econbiz.de/10009130182
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