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With the rapid development of mobile internet, it is difficult to obtain high-quality recommendation in such a complicated mobile environment, just depending on traditional user-item binary information. How to use multiple contexts to generate satisfying recommendation has been a hot topic in...
Persistent link: https://www.econbiz.de/10012048760
This special issue will explore a wide range of issues, from the emerging opportunities and challenges of MMORPGs, the new media industries, emerging technologies and applications and new Challenges in e-Government and e-Public services, to using e-Business to facilitate regional economic...
Persistent link: https://www.econbiz.de/10011946271
This paper is intended to provide an overview of the key issues that emerged from the presentations and discussion of a successful workshop organised by the British Academy of Management (BAM) e-Business & e-Government Special Interest Group at Newcastle University Business School on 9-10...
Persistent link: https://www.econbiz.de/10011946272
This special issue was born from a Workshop organized by the e-Business & e-Government Special Interest Group of the British Academy of Management (BAM), held on the 3rd-4th May at Brunel University Business School in London. The central theme of the workshop was on the relationship between...
Persistent link: https://www.econbiz.de/10011946280
The rapid diffusion of the Internet and the emergence of various social constructs facilitated by Internet technologies are changing the drivers that define how marketing techniques are developed and refined. This paper identifies critical factors for viral marketing, an Internet-based...
Persistent link: https://www.econbiz.de/10011946286
Purpose: As a frequently observed business phenomenon, the use of product scarcity to improve a product’s market performance has received increasing attention from both academics and practitioners. The resulting literature has covered a wide variety of issues based on various theories, using...
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Purpose: This study identifies three emerging approaches for leading successful digital transformation. It challenges the validity and effectiveness of traditional linear processes for digital transformation that first develop a new strategy, business model or organizational design enabled by...
Persistent link: https://www.econbiz.de/10012276421