Boylu, Yasin; Tasci, Asli D.A.; Gartner, William C. - In: Tourism Review 64 (2009) 4, pp. 37-52
Purpose – The purpose of this paper is threefold: measure the differences in importance of cultural values between Turkish hosts and European guests; measure perceived cultural difference (distance) to see if importance of cultural values are commensurate with cultural distance perception; and...