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Entrepreneurial marketing
Gruber, Marc - In: Die Betriebswirtschaft : DBW 64 (2004) 1, pp. 78-100
Persistent link: https://www.econbiz.de/10001900686
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Marketing in new ventures : theory and empirical evidence
Gruber, Marc - In: Schmalenbach business review : sbr 56 (2004) 2, pp. 164-199
Persistent link: https://www.econbiz.de/10002004850
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Research on marketing in emerging firms : key issues and open questions
Gruber, Marc - In: International journal of technology management : IJTM 26 (2003) 5/6, pp. 600-620
Persistent link: https://www.econbiz.de/10001932936
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From the editors: an innovative journal during transformational times : embarking on the 23rd editorial term
Gruber, Marc - In: Academy of Management journal : AMJ 66 (2023) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10014245575
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Look before you leap : market opportunity identification in emerging technology firms
Gruber, Marc; MacMillan, Ian C.; Thompson, James D. - In: Management science : journal of the Institute for … 54 (2008) 9, pp. 1652-1665
Persistent link: https://www.econbiz.de/10003766694
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Individual, organizational, and environmental drivers of job creation in new firms
Gruber, Marc; Dencker, John C.; Shah, Sonali K. - In: Innovation, competitiveness, growth and tradition in …, (pp. 1-11). 2008
Persistent link: https://www.econbiz.de/10003769933
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Anreizsysteme als elementare Gestaltungsgröße im Personalmanagement von jungen Wachstumsunternehmen : Ziele, Anforderungen und Gestaltungsoptionen
Tausend, Christian; Katzauer, Alexander; Gruber, Marc - In: Zeitschrift Führung + Organisation : ZfO 75 (2006) 1, pp. 24-28
Persistent link: https://www.econbiz.de/10003279166
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Pre-entry knowledge, learning, and the survival of new firms
Dencker, John C.; Gruber, Marc; Shah, Sonali K. - In: Organization science : a journal of the Institute for … 20 (2009) 3, pp. 516-537
Persistent link: https://www.econbiz.de/10003861486
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L'identification des opportunités de marché par les entreprises technologiques
Gruber, Marc; Thiel, Jana - In: Revue économique et sociale : RES ; bulletin de la … 67 (2009) 3, pp. 25-39
Persistent link: https://www.econbiz.de/10003888431