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Social Interaction and Technology Adoption : Experimental Evidence from Improved Cookstoves in Mali
Bonan, Jacopo - 2017
We investigate the role of social interaction in technology adoption by conducting a field experiment in neighborhoods …
Persistent link: https://www.econbiz.de/10012947612
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Equity and the willingness to pay for green electricity in Germany
Andor, Mark Andreas; Frondel, Manuel; Sommer, Stephan - 2018
. Based on randomized information treatments in a stated-choice experiment among about 11,000 German households, we explore … Stromverbraucher höhere Lasten tragen müssen. Basierend auf einem Discrete-Choice Experiment unter 11.000 Haushalten, in dem zwei … diese Information die Zahlungsbereitschaft für grünen Strom beeinflusst. Unser zentrales Ergebnis lautet: Die Reduzierung …
Persistent link: https://www.econbiz.de/10011873273
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Consumer Perception of Mobile Telephony Taris with Cost Caps
Krämer, Jan; Wiewiorra, Lukas - Institut für Informationswirtschaft und -management … - 2010
In this article we provide a seminal academic investigation of mo-bile telephony consumers' perception of the recently introduced costcap tari in comparison to corresponding pay-per-use and atrate call-ing plans. Previous studies have identied several psychological eectsthrough which consumers...
Persistent link: https://www.econbiz.de/10009284842
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The compromise effect in action : lessons from a restaurant's menu
Pinger, Pia; Ruhmer-Krell, Isabel; Schumacher, Heiner - 2016
The compromise effect refers to individuals' tendency to choose intermediate options. Its existence has been demonstrated in a large number of hypothetical choice experiments. This paper uses field data from a specialties restaurant to investigate the existence and strength of the compromise...
Persistent link: https://www.econbiz.de/10011449871
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Shop around and you pay more
Yan, Ji; Tian, Kun; Dixon, Huw; Heravi, Saeed M.; … - 2014
We examine the relationship between the prices paid by households and their shopping patterns measured in terms of shopping frequency and the range of stores visited. We use the TNS data which allows us to control for household heterogeneity. The main contribution of the paper is that we find...
Persistent link: https://www.econbiz.de/10010393118
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Risk Preferences and Demand Drivers of Extended Warranties
Jindal, Pranav - 2014
We disentangle and study the relative importance of different risk preferences in explaining extended warranty purchases and the high premia paid for them. Empirical and behavioral research on insurance is at odds with whether diminishing returns (curvature of the utility function), or loss...
Persistent link: https://www.econbiz.de/10013064806
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The Compromise Effect in Action : Lessons from a Restaurant's Menu
Pinger, Pia R. - 2016
The compromise effect refers to individuals' tendency to choose intermediate options. Its existence has been demonstrated in a large number of hypothetical choice experiments. This paper uses field data from a specialties restaurant to investigate the existence and strength of the compromise...
Persistent link: https://www.econbiz.de/10013001313
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Why Advertising Safety Isn’t Safe? Reminder Effect and Consumers’ Responses to Product Quality Information
Ma, Juan - 2017
Many countries regulate the quality of food and drugs, yet it remains unclear whether markets can be relied upon to deliver high quality in the absence of regulation, notably where companies can advertise the superior quality of their products. We present evidence from two field experiments in...
Persistent link: https://www.econbiz.de/10012964629
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Neuromarketing : The Journey to Better Consumer Understanding
Nyoni, Thabani - 2017
The idea that consumers are rational decision makers, who carefully consider options when making a decision about a certain phenomenon, will soon phase out! Believe it or not. In a bid to better understand the consumer, a myriad of economists still waste their precious time on “not-so-deep”...
Persistent link: https://www.econbiz.de/10012955334
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Consumer Search and Purchase : An Empirical Investigation of Retargeting Based on Consumer Online Behaviors
Jiang, Zhenling - 2020
This paper empirically investigates how marketers can retarget consumers who have searched online but did not purchase, based on their search behaviors. To infer the relationship between search activities and preferences, we estimate a structural search model that characterizes the consumer...
Persistent link: https://www.econbiz.de/10012854788