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1
Empirical generalizations from brand extension research : how sure are we?
Echambadi, Raj
;
Arroniz, Inigo
;
Reinartz, Werner J.
; …
-
2006
Persistent link: https://www.econbiz.de/10003379004
Saved in:
2
Bootstrap cross-validation indices for PLS Path Model Assessment
Chin, Wynne W.
- In:
Handbook of partial least squares : concepts, methods …
,
(pp. 83-97)
.
2010
Persistent link: https://www.econbiz.de/10003944579
Saved in:
3
How to write up and report PLS analyses
Chin, Wynne W.
- In:
Handbook of partial least squares : concepts, methods …
,
(pp. 655-690)
.
2010
Persistent link: https://www.econbiz.de/10003944683
Saved in:
4
Understanding customer loyalty programs
Reinartz, Werner J.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 409-427)
.
2010
Persistent link: https://www.econbiz.de/10003938778
Saved in:
5
Crafting a JMR manuscript
Reinartz, Werner J.
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 139-141
Persistent link: https://www.econbiz.de/10011450436
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6
Understanding customer loyalty programs
Reinartz, Werner J.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 361-379)
.
2006
Persistent link: https://www.econbiz.de/10003146751
Saved in:
7
Structural equation modeling in marketing : some practical reminders
Chin, Wynne W.
;
Peterson, Robert A.
;
Brown, Steven P.
- In:
Journal of marketing theory and practice
16
(
2008
)
4
,
pp. 287-298
Persistent link: https://www.econbiz.de/10003766158
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8
A fast form approach to measuring technology acceptance and other constructs
Chin, Wynne W.
;
Johnson, Norman
;
Schwarz, Andrew
- In:
Management information systems : mis quarterly
32
(
2008
)
4
,
pp. 687-703
Persistent link: https://www.econbiz.de/10003780580
Saved in:
9
A critical look at partial least squares modeling
Marcoulides, George A.
;
Chin, Wynne W.
;
Saunders, Carol S.
- In:
Management information systems : mis quarterly
33
(
2009
)
1
,
pp. 171-176
Persistent link: https://www.econbiz.de/10003808203
Saved in:
10
Anger and flaming in computer-mediated negotiation among strangers
Johnson, Norman A.
;
Cooper, Randolph B.
;
Chin, Wynne W.
- In:
Decision support systems : DSS ; the international journal
46
(
2008/09
)
3
,
pp. 660-672
Persistent link: https://www.econbiz.de/10003824114
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