Lassar, Walfried M.; Dandapani, Krishnan - In: International Journal of Bank Marketing 21 (2003) 1, pp. 38-47
marketing, social psychology, media, and information systems literature, investigates how users perceive the Internet …’s abilities to conduct banking activities. Results show variation in media perceptions for the same online banking site across … that technology can serve as a mitigating factor to improve media and quality perception. …