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The nature of lead users and measurement of leading edge status
Morrison, Pamela D.; Roberts, John H.; Midgley, David F. - In: Research policy : policy and management studies of … 33 (2004) 2, pp. 351-362
Persistent link: https://www.econbiz.de/10007651077
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Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
Chylinski, Mathew B.; Roberts, John H.; Hardie, Bruce G. S. - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 549-567
Persistent link: https://www.econbiz.de/10010009577
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Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
Lilien, Gary L.; Roberts, John H.; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 229-245
Persistent link: https://www.econbiz.de/10010095558
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Defending the Beachhead: Telstra versus Optus
Roberts, John H.; Nelson, Charles J.; Morrison, Pamela D. - In: Business strategy review 12 (2001) 1, pp. 19-24
Persistent link: https://www.econbiz.de/10007172560
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Papers - II Business Capabilities - 6 Australia's Competitive Advantage: Gaining the Marketing Edge
Roberts, John H.; Styles, Chris - In: Australian journal of management 1 (2001), pp. 105-122
Persistent link: https://www.econbiz.de/10006977864
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2006 ISMS Practice Prize Competition-Special Section Introduction
Roberts, John H.; Lilien, Gary L. - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 542-544
Persistent link: https://www.econbiz.de/10008094144
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Assessing marketing performance: don't settle for a silver metric
Ambler, Tim; Roberts, John H. - In: Journal of marketing management : MM 24 (2008) 7-8, pp. 733-750
Persistent link: https://www.econbiz.de/10008111478
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The marketing accounting interface - lessons and limitations
Sidhu, Baljit K.; Roberts, John H. - In: Journal of marketing management : MM 24 (2008) 7-8, pp. 669-686
Persistent link: https://www.econbiz.de/10008111481
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Comment: A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization
Roberts, John H. - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 23-26
Persistent link: https://www.econbiz.de/10008888963
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Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa; Johar, Gita Venkataramani; Berger, Jonah; … - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10014265918