Purpose – The purpose of this paper is to develop a RELQUAL‐construct and to test its impact on satisfaction in Norwegian business relationships. Design/methodology/approach – This study is based upon a survey and random sample of small and medium ‐ sized companies in Norway. Initially,...

Purpose – This paper attempts to validate a conceptual model for conscientious corporate brands (CCB) by exploring environmental and climate change issues together with perceptions of the internal and external effectiveness of corporate codes of ethics as dimensions of CCBs....

Purpose – The purpose of this paper is to compare similarities and differences in perceived quality of business relationships in Norway and Sweden. Design/methodology/approach – The Norwegian and Swedish sampling frames consisted of 600 small‐ and medium‐sized firms in each country. A...

Purpose – The purpose of this paper is to test a measurement model of a META‐RELQUAL construct. Design/methodology/approach – This study is based upon a survey and random sample of small‐ and medium‐sized companies in Norway. Respondents were contacted by phone and a total of 581...

Purpose – This study includes relationship marketing concepts (i.e. trust, commitment, and satisfaction) as precursors to transaction cost theory outcomes (i.e. specific investments, opportunism, and formalization) which are rarely, if ever, included together. Trust and commitment lead to...

Purpose – This study seeks to examine the key role of opportunism in business relationships relative to environment uncertainty (i.e. competitive intensity and market turbulence), bonding structure (i.e. specific assets and dependence), and relationship quality (i.e. trust and commitment)....