Vuković, Dijana; Jurič, Boris; Krnjak, Iva - In: Journal of risk and financial management : JRFM 15 (2022) 6, pp. 1-24
The focus of this paper is placed on the role of emotions in consumer behavior, specifically in the process of purchasing dietary supplements during the COVID-19 pandemic. The theoretical part is based on current knowledge from relevant Croatian and foreign scientific and professional literature...