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Market orientation adoption in rural tourism : impact on business outcomes and the perceived value
Polo Peña, Ana Isabel; Frías Jamilena, Dolores María - In: International review on public and non-profit marketing 8 (2011) 2, pp. 195-197
Jamilena, and defended on May 28th, 2010 at the Department of Marketing and Market research of the University of Granada (Spain …
Persistent link: https://www.econbiz.de/10009424177
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Key service innovation drivers in the tourism sector : empirical evidence and managerial implications
Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; … - In: Service business 5 (2011) 4, pp. 339-360
Persistent link: https://www.econbiz.de/10009535224
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Rural tourism opportunities : strategies and requirements for destination leadership in peripheral areas
Pröbstl-Haider, Ulrike; Melzer, Verena; Jiricka, Alexandra - In: Tourism review : the official journal of the AIEST 69 (2014) 3, pp. 216-228
Persistent link: https://www.econbiz.de/10010417454
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The relationship between competitive strategy and firm performance in micro and small businesses in Ghana : the moderating role of managerial and marketing capabilities
Acquaah, Moses; Agyapong, Ahmed - In: Africa journal of management 1 (2015) 1/4, pp. 172-193
Persistent link: https://www.econbiz.de/10011713776
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Creating value in the network economy
Tapscott, Don (ed.) - 1999
Persistent link: https://www.econbiz.de/10001354962
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An analysis of the stability of rural tourism as a desired condition for sustainable tourism
Martínez, José Manuel Guaita; Martín, José María … - In: Journal of business research : JBR 100 (2019), pp. 165-174
Persistent link: https://www.econbiz.de/10012023791
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Economic and social yield of investing in hiking tourism : the case of Berguedà, Spain
Raya, Josep Maria; Martinez-Garcia, Esther; Celma, Dolors - In: Journal of travel and tourism marketing 35 (2018) 2, pp. 148-161
Persistent link: https://www.econbiz.de/10011885991
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Limiting rural tourism : local agency and community-based tourism in Andalusia (Spain)
Ruiz Ballesteros, Esteban; González-Portillo, Auxiliadora - In: Tourism management : research, policies, practice 104 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015052212
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Innovacijnyj potencial socialʹno-ekonomičeskogo rozvitku Ukraïny v umovach globalizaciï ; Č. 2
Vlasenko, I. G. (contributor) - 2012
Persistent link: https://www.econbiz.de/10010253724
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Effects of ICT on Marketing Mix in Electronic Tourism Shaping Marketing Strategies in E-Tourism Enterprises
Sanayei, Ali; Mohammad Shafiee, Majid; Shams, Hossein; … - 2021
Information Communications Technology (ICT) has a very determinant and significant role in shaping and functioning of different industries and developing e-commerce, including the tourist industry. Therefore, necessity for identifying those effects is obvious in the electronic tourist marketing...
Persistent link: https://www.econbiz.de/10013237109