Andreu, Rosario; Claver, Enrique; Quer, Diego - In: International Journal of Contemporary Hospitality Management 22 (2010) 1, pp. 7-23
Purpose – Diversification is one of the most promising strategies for tourism firms, the entry mode choice being an essential decision. For this reason, this paper seeks to analyze the entry mode into new business areas made by Spanish tourism firms in their diversification process. It aims to...