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How to intensify the individual's feelings of belonging to a social networking site? : contributions from community drivers and post-adoption behaviours

Sánchez-Franco, Manuel J.; Buitrago-Esquinas, Eva M.; … - In: Management decision : MD 50 (2012) 6, pp. 1137-1154

Persistent link: https://www.econbiz.de/10009574371

The value of weak connections

Jackson, Stuart E. - In: Journal of business strategy 32 (2011) 5, pp. 51-53

Persistent link: https://www.econbiz.de/10009372920

Kundenintegration 2.0 : welche Faktoren beeinflussen die Kundenintegration in transaktionsbasierten Online Communities?

Sichtmann, Christina; Benoit, Sabine; Hogrefe, Jens; … - In: Kundenintegration 2.0, (pp. 21-45). 2011

Persistent link: https://www.econbiz.de/10009303084

Social learning in networks of friends versus strangers

Zhang, Jurui; Liu, Yong; Chen, Yubo - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 573-589

Persistent link: https://www.econbiz.de/10011313058

Social control in online communities of consumption : a framework for community management

Sibai, Olivier; Valck, Kristine de; Farrell, Andrew M.; … - In: Psychology & marketing 32 (2015) 3, pp. 250-264

Persistent link: https://www.econbiz.de/10010527170

Using social media to cultivate positive community norms

Austin, Caroline Graham; Linkenbach, Jeff; Keller, Sarah N. - In: Organizations and social networking : utilizing social …, (pp. 16-39). 2013

Persistent link: https://www.econbiz.de/10009768708

Community identification increases consumer-to-consumer helping, but not always

Johnson, Zachary; Massiah, Carolyn; Allan, Jeffrey - In: The journal of consumer marketing 30 (2013) 2, pp. 121-129

Persistent link: https://www.econbiz.de/10009747204

Social networking sites users' affective commitment : a combined view ; proceedings of the 19th ITS Biennial Conference 2012 Bangkok, Thailand

Zhang, Nan; Wang, Chong; Yan, Xu - 2012

Social networking site has become ubiquitous in just a few years. Their success depends on users' intention to adopt and willingness to continue investing their time and attention in this media in the absence of formal contract. This study investigates the formation of people's affective...

Persistent link: https://www.econbiz.de/10009733751

See you on Facebook! : a framework for analyzing the role of computer-mediated interaction in the evolution of social capital

Antoci, Angelo; Sabatini, Fabio; Sodini, Mauro - In: The journal of socio-economics 41 (2012) 5, pp. 541-547

Persistent link: https://www.econbiz.de/10009689418

Attitude toward the viral ad : expanding traditional advertising models to interactive advertising

Huang, Jinsong; Su, Song; Zhou, Liuning; Liu, Xi - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 36-46

Persistent link: https://www.econbiz.de/10009718236