Using social media to cultivate positive community norms
Caroline Graham Austin; Jeff Linkenbach; Sarah N. Keller; Jay Otto
| Year of publication: |
2013
|
|---|---|
| Authors: | Austin, Caroline Graham ; Linkenbach, Jeff ; Keller, Sarah N. ; Otto, Jay |
| Published in: |
Organizations and social networking : utilizing social media to engage consumers. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4026-9. - 2013, p. 16-39
|
| Subject: | Social Web | Social web | Soziales Verhalten | Social behaviour | Gesundheitsvorsorge | Preventive care | Soziale Norm | Social norm |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009768708