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Handbook of marketing

Weitz, Barton A. (ed.); Wensley, Robin (ed.) - 2006 - Paperback ed.

Persistent link: https://www.econbiz.de/10000322189

Corporate social responsibility and shareholder wealth : the role of marketing capability

Mishra, Saurabh; Modi, Sachin B. - In: Journal of marketing 80 (2016) 1, pp. 26-46

Persistent link: https://www.econbiz.de/10011507440

Marketing innovation influences on market and customer related performances : evidences of Korean manufacturing companies

Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127

The marketing related literatures emphasize the key role of marketing for companies performances. However, not much … attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this … paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …

Persistent link: https://www.econbiz.de/10011523605

Entrepreneurial orientation, marketing capabilities and performance : the moderating role of competitive intensity on Latin American international new ventures

Martin, Silvia L.; Javalgi, Rajshekhar G. - In: Journal of business research : JBR 69 (2016) 6, pp. 2040-2051

Persistent link: https://www.econbiz.de/10011471672

Navigating new marketing technologies, channels and metrics

Cvitanović, Petra Leonora - In: Managing global transitions : international research journal 16 (2018) 4, pp. 379-400

Persistent link: https://www.econbiz.de/10012137096

Entrepreneurial marketing dimensions and SMEs performance

Sadiku-Dushi, Nora; Dana, Leo Paul; Ramadani, Veland - In: Journal of business research : JBR 100 (2019), pp. 86-99

Persistent link: https://www.econbiz.de/10012023781

Ambidextrous marketing capabilities and performance : how and when entrepreneurial orientation makes a difference

Mehrabi, Hamed; Coviello, Nicole; Ranaweera, Chatura - In: Industrial marketing management : the international … 77 (2019), pp. 129-142

Persistent link: https://www.econbiz.de/10012004194

The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability

Jahanshahi, Asghar Afshar; Nawaser, Khaled; Brem, Alexander - In: International journal of innovation management 23 (2019) 6, pp. 1950058-1-25

Persistent link: https://www.econbiz.de/10012098635

Firm performance among internationalized SMEs : the interplay of market orientation, marketing capability and digitalization

Joensuu-Salo, Sanna; Sorama, Kirsti; Viljamaa, Anmari; … - In: Administrative Sciences : open access journal 8 (2018) 3/31, pp. 1-13

marketing capability as well as market orientation. However, there is a gap in the literature exploring the interplay of … digitalization, market orientation and marketing capability in the internationalization process. The objective of the present study … is to improve our understanding of (1) the impact of market orientation, marketing capability and digitalization on firm …

Persistent link: https://www.econbiz.de/10012125581

Dynamic capabilities, managerial and marketing capabilities and their impact on the competitive advantage and firm performance

Ferreira, Jorge; Coelhol, Arnaldo - In: International journal of entrepreneurship and small business 30 (2017) 4, pp. 629-652

Persistent link: https://www.econbiz.de/10011757167