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Preserve the luxury or extend the brand?

Beyersdorfer, Daniela; Dessain, Vincent - In: Harvard business review : HBR 89 (2011) 1/2, pp. 173-177

Persistent link: https://www.econbiz.de/10008822984

Beyersdorfer, Daniela; Dessain, Vincent; Ton, Zeynep - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 9, pp. 80-84

Persistent link: https://www.econbiz.de/10009581507

Wie viel verträgt eine Premiummarke? : [Kommentar]

Pitinac, Vjeko - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 3, pp. 99

Persistent link: https://www.econbiz.de/10008840966

Wie viel verträgt eine Premiummarke? : [Kommentar]

Rothschild, Philippe Sereys de - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 3, pp. 98

Persistent link: https://www.econbiz.de/10008840968

Wie viel verträgt eine Premiummarke? : [Kommentar]

Mentzelopoulos, Corinne - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 3, pp. 97

Persistent link: https://www.econbiz.de/10008840969

Wie viel verträgt eine Premiummarke?

Beyersdorfer, Daniela; Dessain, Vincent - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 3, pp. 92-96

Persistent link: https://www.econbiz.de/10008840971

Bonuses in bad times

Beyersdorfer, Daniela; Dessain, Vincent; Ton, Zeynep - In: Harvard business review : HBR 90 (2012) 7/8, pp. 153-157

Persistent link: https://www.econbiz.de/10009568102

CASE STUDY - Bonuses in Bad Times

Beyersdorfer, Daniela; Dessain, Vincent; Ton, Zeynep - In: Harvard business review : HBR (2012), pp. 153-158

Persistent link: https://www.econbiz.de/10009990396

CASE STUDY - Bonuses in Bad Times

Beyersdorfer, Daniela; Dessain, Vincent; Ton, Zeynep - In: Harvard business review : HBR (2012), pp. 153-158

Persistent link: https://www.econbiz.de/10010011845

Voss Artesian Water from Norway

Moon, Youngme; McGovern, Gail; Dessain, Vincent; … - 2012

VOSS is a Norwegian bottled water company that produces one of the world's purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS' high-end brand presence is strongest in on-premise...

Persistent link: https://www.econbiz.de/10014171779