Gonzalez, Christine; Huré, Élodie; Picot-Coupey, Karine - Centre de Recherche en Économie et Management (CREM) - 2013
A mobile application is an additional touchpoint that could enrich the relationship between consumers and retailers, if these latter understand how a mobile application usage is valued by the formers. This study aims to investigate the consumer value of mobile applications. It builds upon the...