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Key messages and message integrity as concepts and metrics in communication evaluation
Carroll, Craig E.; Huang-Horowitz, Nell C.; McKeever, … - In: Journal of communication management : an international … 18 (2014) 4, pp. 386-401
Persistent link: https://www.econbiz.de/10010461460
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Culture, conduct and innovation : a deconstruction of market orientation
Roach, David C.; Ryman, Joel; White, Joshua - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 128-145
Persistent link: https://www.econbiz.de/10010465777
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Organizing corporate marketing
Hopkins, David S.; Bailey, Earl L. - 1984
Persistent link: https://www.econbiz.de/10002951346
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Theologie- und ethikorientiertes Werteverständnis als Grundlage eines unternehmensphilosophischen Ansatzes im globalen Kontext
Zerres, Michael P. - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003087374
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Produkt ist Kommunikation : Integration von Branding und Usability
Hadwiger, Norbert; Robert, Alexandre - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001691695
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Creating corporate reputations : identity, image, and performance
Dowling, Grahame R. - 2002
Persistent link: https://www.econbiz.de/10001639716
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Profilierungsinstrument Ladengestaltung
Dustmann, Heinz-Herbert - In: Thexis : Fachzeitschrift für Marketing ; … 10 (1993) 4, pp. 25-31
Persistent link: https://www.econbiz.de/10001155211
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Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001741346
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Market orientation, corporate culture and business performance
Singh, Satyendra - 2004
Marketing concept and market orientation -- Preliminary empirical analysis -- Statistical data analysis -- Corporate culture and the market orientation -- The machine tool industry -- Case studies -- Conclusions, limitations, and future research
Persistent link: https://www.econbiz.de/10001902052