Produkt ist Kommunikation : Integration von Branding und Usability
Norbert Hadwiger; Alexandre Robert
| Year of publication: |
2002 ; 1. Aufl.
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|---|---|
| Authors: | Hadwiger, Norbert ; Robert, Alexandre |
| Publisher: |
Bonn : Galileo Press |
| Subject: | Marketingmanagement | Marketing management | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Produktmarketing | Corporate Communication | Management |
| Description of contents: |
Kundenorientierung - Kommunikation - Strategie - Interfaces - Qualität - Usability Testing - Marktforschung - Integration - Projektprozess
Table of Contents [gbv.de]
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| Extent: | 214 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 203 - 207 Gb. : EUR 29.90 |
| ISBN: | 3-89842-216-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001691695