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ECONIS (ZBW)
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91
Related or unrelated diversification : a resource based approach
Chatterjee, Sayan
;
Wernerfelt, Birger
-
1986
Persistent link: https://www.econbiz.de/10000763656
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92
Risk reduction and umbrella branding
Montgomery, Cynthia A.
- In:
The journal of business : B
65
(
1992
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10001121940
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93
An evaluation cost model of consideration sets
Hauser, John R.
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10001098521
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94
On credible delegation by oligopolists : a discussion of distribution channel management
Coughlan, Anne T.
- In:
Management science : journal of the Institute for …
35
(
1989
)
2
,
pp. 226-239
Persistent link: https://www.econbiz.de/10001063882
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95
Diversification, Ricardian rents, and Tobin's q
Montgomery, Cynthia A.
- In:
The Rand journal of economics
19
(
1988
)
4
,
pp. 623-632
Persistent link: https://www.econbiz.de/10001066086
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96
The competitive implications of relevant-set response analysis
Hauser, John R.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 391-405
Persistent link: https://www.econbiz.de/10001075766
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97
Defensive marketing strategy by customer complaint management : a theoret. analysis
Fornell, Claes
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 337-346
Persistent link: https://www.econbiz.de/10001036476
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98
Tobin's q and the importance of focus in firm performance
Wernerfelt, Birger
- In:
The American economic review
78
(
1988
)
1
,
pp. 246-250
Persistent link: https://www.econbiz.de/10001047358
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99
Product line rivalry : note
Wernerfelt, Birger
- In:
The American economic review
76
(
1986
)
4
,
pp. 842-844
Persistent link: https://www.econbiz.de/10001012856
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100
Consumption experience and sales promotion expenditure
Fornell, Claes
- In:
Management science : journal of the Institute for …
31
(
1985
)
9
,
pp. 1084-1105
Persistent link: https://www.econbiz.de/10001015582
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