We introduce Dynamic Multilevel Modeling (DMLM) to a multicatalog-brand environment to determine the optimal frequency, size, and customer segmentation of direct marketing activities. This optimization method leverages multicatalog-brand effects including the utilization of prior customer...

type="main" xml:id="jscm12048-abs-0001" <p>Within the sustainability arena, CO₂ reduction has emerged as a key challenge for manufacturers in the fast-moving consumer goods industry. This goal needs to be balanced against the competitive priorities of cost and responsiveness. Emissions-reducing...</p>