Purpose – The purpose of this paper is to examine how consumers evaluate identical price offers in retail versus e‐tail environments. Within that context, it seeks to examine the likelihood of shoppers to continue searching for a better price within the same channel and their intentions to...

Purpose – The purpose of this article is to describe a method of assessing brand equity quantitatively. Design/methodology/approach – The article describes an example of analysis using publicly available financial data to assess brand equity. Findings – Brand equity measurement has been an...

Whilst increasing numbers of firms have launched themselves on the Internet, evidence suggests that they are doing this without any consideration of the strategic implications of developing, implementing or running a Web site. Adopting a strategic perspective, the aim of this paper is to...

In this paper electronic commerce (e‐commerce) is examined in the context of the relationship between firms and their customers and the implications for organisational accountability. The technology of e‐commerce determines what can be offered to customers, but only customers determine which...

Explores the degree to which UK based hotel groups had exploited the medium of electronic customer relationship marketing (E‐CRM). Research is incorporated that investigated their use of the Internet to verify whether customer relationship marketing was being implemented within online...

The security of e‐commerce is a serious concern of all the major players in the digital business arena who rely heavily on distributed processing in their routine daily operational chores. The security breaches and the related frauds have cost billions of dollars to the businesses and the...

Due to the rapid growth of electronic commerce worldwide, the traditional approach of taxing business profits in Hong Kong, a source‐based common law jurisdiction, warrants a close review as to its compatibility with such a modern way of doing business. Although the Inland Revenue Department...

Auditors provide high assurance to executives amidst information and database risk. A framework is provided for auditors within cyber entities. The categories of e‐commerce, business‐to‐business, business‐to‐customers and mobile commerce use different core technologies. The common...

Purpose – We expect an explosive application of these technologies to take place when they become mature and may further assist auditors in improving the quality of their work. How to use some of the computer‐assisted auditing techniques (CAATs) more effectively with the emerging information...

Purpose – Prior research suggests that significant impediments to the growth in electronic commerce exist, particularly in relation to international exchanges. This paper aims to investigate the respective roles of vendor location (domestic vs international) and web assurance seals in the...